What Nordstom and Apple have in common [biz tips inside]
What brands or products are you a die-hard customer for?
Some might call me Apple-obsessive. I own a Macbook pro, iPhone, iWatch, and two iPads – 5 Apple devices AND I upgrade them all of the time! LOL.
Why am I obsessed with Apple so much?
Because they get me as a customer. Everything about the brand speaks to me.
The sleek, clean, and modern product look
The customer service support inside and outside the store
Ease of use and how all my devices talk to each other, making my life simple
The entrepreneur-life-vibe they showcase in their commercials and ads
The values and mission of the company
Here’s a perfect example of this…
A new Apple-user friend called me the other day to ask for help with her phone. She was having trouble accessing social media apps while on cellular data without wifi.
I did my best to troubleshoot and then said, “Just call Apple, their support is great over the phone, and if they can’t help you they will send you into the store, and it’s free.”
She said, “Really! I’ve only ever had an android phone, and they don’t provide any support like that.”
This is one of the ways Apple won my heart.
Exceptional service sells itself.
Another exceptional brand in my book is Nordstrom.
Aside from my leisure-wear shopping at Lululemon or Athleta, Nordstrom is my go-to store for practically everything else I wear.
Not only do I love all of the high-quality clothing brands they carry but they’re hassle-free, no-questions-asked return policy is the absolute best.
As an A-type person who is always looking for the most efficient way to move through life, any opportunity to save time is a win! The fact that I can shop Nordstrom online and return anything that doesn’t fit right easily makes my soul sing. I literally avoid shopping with retailers who don’t have an easy return process.
I bet you can think of a few brands or products that you just couldn’t live without for various reasons like this.
Obviously, these two big brands got my attention and turned me into a life-time customer, but what do they have in common with running a health consulting business?
They’ve got the essentials that every business needs down to a science, and I bet your favorite brands do too, which is why you love them so much.
In this week’s video and blog, I’m sharing the 3 essential elements every business needs so you can create the same kind of impression on your clients that our favorite brands have on us.
No matter how big or small your business is, it’s success is only as stable as the foundation you build it on. There are some essential elements every business needs for a strong foundation.
Every successful business is super clear on these 3 essential elements:
- Who their ideal client is in detail
- The specific customer problem their business solves
- An effective and organized solution-delivery process
For health practitioners like you, this translates into being super clear on:
- Your niche beyond just their health issue; who they are as a person
- Your ideal client’s day-to-day struggle and what they want to be feeling instead
- Your program packages that provide a first-class experience for every client
When you have these essential elements in place, your business will take off!
When you are speaking your ideal client’s language because you know in great detail who they are, what their problem is, and the solution they are looking for; they will be instantly attracted to the content you are sharing and what you have to offer.
Similar to how Apple hooked me.
When your program packages are designed to provide a first-class experience like Nordstom, you’ll make raving fans out of your clients and effortlessly build a steady stream of referrals.
Wouldn’t it be great to feel in flow in your business in this way?
For creating content and enrolling clients to feel aligned and authentic?
It all starts with intimately getting to know who your ideal client is, beyond just their health issue. Think about who they are as a person…
What do they like to do?
Where do they like to spend their time?
What hobbies do they have?
What do they value in life?
What personality traits do they have?
What characteristics do they hold?
And if you’re not sure, take a look at yourself. Your ideal client is a reflection of you in many of these ways, which is how you can instantly connect with them to immediately build rapport and trust.
Next time you watch an Apple commercial, notice how they’ve nailed these details to speak to their ideal customer.
And how they continue to build products or service offerings to solve the problems their ideal customers have. The iPad is a perfect example of the ultimate entrepreneur device that made working on the go much easier without having to lug around a heavy laptop.
Have you sat down and mapped this out in your business to build a strong foundation?
If not, it’s time.
And even if you have before, I suggest reviewing these essential business elements at least once a year for any possible changes. My ideal client and program packages have evolved over time to consistently meet the needs of my clients, and my financial needs too.
Here’s your business success homework…
Pull up your calendar right now and schedule a time to get clear on these essential business elements, then hit reply and let me know the most enlightening thing you find!
P.S. Are you ready to get your essentials in place and build a strong foundation for success? Join my Practitioners’ Business Essentials program and community to get the guidance and support you need to create a wildly successful business that helps you help hundreds of people while working less and taking better care of yourself.