Should you use ChatGPT?

I bet you’ve heard a lot about ChatGPT lately as the latest marketing tool trend.

If you’re unfamiliar with it, ChatGPT is a tool driven by AI technology that allows you to have human-like conversations with the chatbot. Many people have been using it lately to help write emails, social media posts, and other forms of marketing content.

While this might sound appealing, the question is… should you use it?

If you want to set yourself apart from other functional health practitioners, and stand out in the crowd, then the answer might be no (or finding a way to use it authentically which I’ll explain more about below).

You see, ChatGPT is a collection of other people’s voices. Currently AI technology mimics commonly shared information from the internet.

How are you going to stand out in a sea of noise if you’re not using your unique voice?

Potential clients in the functional health industry are craving personal connection and somebody who can understand them.

They’ve already been sold detoxes or diets in a box that didn’t get them the results they desired. This is why they start seeking the alternatives and personalized approaches someone like you can offer.

You also have to consider the quality of the information ChatGPT is using to generate content since it’s simply mimicking commonly shared information on the internet.

This information includes validated and credible sources as well as invalid and not credible sources. There’s nothing that screens out the bad information.

Think of it this way… it’s similar to how traditional blood chemistry reference ranges such as thyroid markers were established based on a collection of data from sick and healthy people, not necessarily what is optimal. And we know how well that hasn’t worked out for people.

As a Functional Health Practitioner or Coach, I know you appreciate the importance of credible and valid sources of information related to health, so let’s pass along that same appreciation when it comes to content for your business.

Now, don’t get me wrong. I’m not adverse to advancements in technology. Implementing technology and systems has helped me build a thriving practice that gives me the freedom to make health a priority, travel the world and live my best life.

The point of sharing this information with you is to help you decide if, when and how to best use advancements in technology such as ChatGPT in your business to create the success you desire.

In this week’s video and blog, I’m giving you tips to use ChatGPT authentically so you can easily create content that attracts your ideal clients.

Here’s the thing…health is one of, if not the most, vulnerable topics for someone to engage in, especially when they have been dismissed in the past like so many of our clients have been by traditional medicine.

Rightfully so, they are skeptical when they come across you because of how they’ve been let down or led astray. Therefore, building trust depends on your ability to create a personal, original and authentic connection with them.

When you show up as yourself and relate to them in a personal way, any walls they have up will immediately come down, leaving an open door for you to really communicate the value you can bring to them.

Consider this…

Business and marketing research shows that character-driven stories with an emotional aspect result in a better understanding of what someone is trying to communicate over strictly informational content.

A study in 2010 found that character-driven stories actually increased the release of Oxytocin, an empathy chemical that motivates cooperation, understanding, and trust.

Wouldn’t you say those are some important factors when trying to convince a potential client you have a valuable service to offer them?

KEY TAKEAWAY: Your story is the most powerful marketing tool at your fingertips, and it doesn’t cost you a thing.

The key to getting more clients is sharing your story relentlessly and authentically. When you do, it releases that oxytocin and instantly creates an emotional bridge of trust with the clients you are trying to reach.

I bet most of the people you’ve worked with, or hope to work with, feel as if no one is listening or understands them.

Storytelling shows them you’ve been in their shoes (or another client of yours has), that you “get it”, and that you know how to get them past it. It positions you as the expert.

Think of your own health journey or the person who inspired you to do this work if it wasn’t you. How did you get here? It was likely because someone else’s story inspired you, giving you the pieces of the puzzle to map out a similar path to success.

This is why testimonials are so effective. They show the “from-to” while highlighting you as the expert guide.

Your story is also what sets you apart from other Functional Health Professionals.

A lot of us have the same clinical training background, so what makes a client choose you over someone like me?


How you show up in the world and who you uniquely are as a person is what creates connection.

We can see this truth in all areas of our life. Think about who you surround yourself with.  You’ve chosen them because you share common interests, values, morals and experiences in life that have helped you build a relationship based on personal connection.

For example, I’m a busy professional who loves to travel, and the majority of my clients live the same kind of lifestyle. During discovery calls or coaching sessions, my clients often comment on my social posts about traveling or being a busy professional because it’s something they can relate to and they aspire to feeling like their best selves while living that lifestyle like I do.

So if you’re going to use ChatGPT, here’s what I suggest…

One, check the information it provides against valid and credible sources to avoid sharing misinformation.

Two, use it as a launching pad to stimulate ideas AND then make it unique to you by incorporating your story to truly connect with people and show up authentically.

Here are two tips to help you leverage your story to create endless content.

The first tip is to write out your story in great detail.

The only rule when writing out your story is to avoid using too much technical industry jargon that you NOW know as a result of your acquired knowledge and expertise. Focus on using simple and common words to describe your experience as much as possible. This will come in handy later!

I suggest taking an initial swing at this, then reviewing it and coming back to it as many times as you need to add more details to it.

To leverage your story as much as possible, you want to deeply tap into what you were FEELING, THINKING, and DOING or NOT DOING throughout the journey.

Go deep. Take up as much space and time as you need. Type it, physically write it, or verbally record it to get it out.

My next tip is to dissect and extract content from your story to share on social media, blogs, newsletters, on your website, or any other place you might come in contact with potential clients.

Once you’ve written your story out in detail, go back and pull out “scenes” like a movie to elaborate on in more detail, painting the picture of the experience.

This story exercise will give you all the material you need easily create content, find and enroll clients.

And if you want more guidance to help you leverage your story in combination with ChatGPT, click here to get my Story & Purpose Worksheet!

Remember, your ideal clients are craving personalized approaches, not generic information from an algorithm. They’ve already been down that path and it led them to seeking someone like you.

This is your time to shine!

Share your story and show up authentically to be the brightest star, positioning yourself as the expert in what your ideal clients are looking for. 

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